It should be pronunced the way a mother, lovely disturbed by finding her little child hands and mouth black of stolen chocolate, would say: “Fraaaanicis Fraaaancis!” her right hand straight moving like a saw, an expression she would like to be serious but is defenitely unable to hold the overwhelming smile that will turn this little tragedy into a kiss. Because this, is Francis Francis!. It’s the child within ourselves that we constantly love, the child that make us smile, laugh, enjoy. So, if someone asked himself what’s that child in the brand name, it’s just the best part of all of us. And Francis Francis! - with all his products - just wants to express this little childish sympathy, able to let you smile even when you think you are not in the mood.
Or maybe it means that this freaky old fashioned euro machine is going to try your patience like only a naughty toddler can. Either way, I love it.